Joico Color Intensity

Professional product

Over-the-top vibrancy that lasts and lasts, reconstructs for guaranteed healthier-looking hair after every color service, ultra-nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine, intermixable shades = endless creative possibilities.

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Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!